Demographics

Overview Of Key Characteristics of Nashville Public Radio Listeners:

Audience is 53% male and 47% female

81% are between the ages of 25-64

46% are 35-54

17% are Black, Hispanic or other

44% have a college degree

32% have two + degrees

69% have annual household incomes exceeding $50,000

31% have household incomes of $100,000 or more

42% are in professional, managerial, or corporate executive occupations

42% have children at home

79% have some health insurance coverage

81% are investors with CD’s, IRA’s and 401K’s

85% are logged on to the internet 3+ hours per day

24% dine out

55% attended the opera, symphony or theater in the last 12 months

46% participate in a regular fitness program

Source: Media Audit 2009