Copy Guidelines for Public Radio

Your support of public radio probably results from the desire to be affiliated with the high standards of WPLN and NPR. WPLN will work with you to create an underwriting announcement that meets your needs and adheres to designated FCC guidelines for public radio.

Underwriting announcements are intended to identify the sponsor, their products and services and their contact information.

Public Radio can:

Establish organization’s name and location

Describe your main products or services

Include a telephone number or website

Mention a well established, recognizable corporate slogan in use for at least six months

Make value-neutral statements about your product or service

Broadcast how long you have been in business, if you wish

State that you support WPLN or one of the programs it airs

The FCC asks Public Radio to avoid:

The use of comparative, qualitative or suggestive language

Addressing the usefulness, convenience or advantages of the product or service

The mention of prices, interest rates, or indications of savings associated with products or services

Any use of the first or second person

Employing inducements to buy, sell, rent, lease, borrow or loan

Any calls to action

The advocation of any matter of public interest

WPLN and our listeners are most appreciative of your consideration. All messages are reviewed on a case-by-case basis.