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Area Consumer Confidence Still Declining, MTSU Survey Says

Wednesday, February 10th, 2010, by Daniel Potter

A new consumer confidence survey shows Middle Tennesseans are growing more pessimistic about the economy and the job market. More than half say now’s a bad time to look for a job.

Of the people surveyed, only 12 percent said their finances improved over the last year, compared to 34 percent who say they’ve gotten worse.

Tim Graeff directs the office of Consumer Research at MTSU, which conducts the study. He says more people are holding onto their wallets, and saving money, just in case.

“What we’re seeing is that there’s a declining spirit among consumers’ willingness to spend money. They see that the economy is kind of languishing right now; they’re concerned about jobs; their personal financial situation isn’t what they hoped it would be.”

Graeff says recent sharp fluctuations in the stock market may have further shaken consumer confidence. But he notes Middle Tennesseans have historically proven optimistic about the future, and despite the weak economy, that hasn’t changed.

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The poll took place Monday and Tuesday of this week, and contacted 455 random adults in Davidson, Rutherford and Williamson counties.

- See the study.
- Link to last fall’s update.

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