Nissan Sales Up, But Demand Lags For Aging Titan Truck

Nissan says it plans to unveil an all-new Titan pickup truck at the 2015 North American International Auto Show in Detroit. Nissan builds the Titan at its Canton, Mississippi assembly plant, along with several other trucks and SUVs. Image: Nissan North America

Franklin-based Nissan North America says its sales were up more than 16 percent in February, compared to a year ago. But there was a sharp decrease in demand for some Nissan vehicles, including one of its trucks.

Nissan has been rolling out a raft of new models. But its Titan pickup hasn’t been updated in over a decade. Sales of the truck were down more than 31 percent in February, compared to last year. The automaker plans to unveil an all-new Titan in 2015, with a full-size cab and a more powerful engine.

Elsewhere, Volkswagen sold nearly 7,000 of its Chattanooga-built Passat sedans in Feburary. That’s a decrease of almost seven percent. Chevrolet sold more than 21,000 of its Spring Hill-made Equinox SUV last month, a four and a half percent increase from 2013.