Two hours south of Nashville, black mold is spreading. Playground swings look gunky. Road signs are unreadable. Trees are dying. This is the scene unfolding in Mulberry, a small town in Lincoln County that borders the sprawling Jack Daniel’s whiskey operation — the food source for an alcohol-loving mold dubbed “whiskey fungus.”
How Do You Sell Jack Daniel’s Overseas? Make It More American
The makers of Jack Daniel’s say their biggest growth in sales is outside of the U.S. But overseas marketing for the Tennessee whiskey emphasizes its American roots.
The World Loves Jack Daniel’s, Whiskey Maker Responds With $100M Expansion
Soaring sales figures show the world has developed a taste for American whiskey. And to satisfy the masses, Jack Daniel’s is expanding its distillery in little Lynchburg, Tenn.
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