Auctioneer and businessman Justin Ochs won the 2012 International Championship based on his marketing skills, bid calling and interactions with the audience. Credit: Justin Ochs
Justin Ochs, a businessman from Hendersonville, Tenn., is a pretty smooth talking guy. But when you get him in front of a crowd of people, his voice becomes mesmerizing. Ochs was the winner of the 2012 International Auctioneer Championship. WPLN’s Emily Siner talked to him about what he’s really saying up there — and how he gets the bids rising.
Ochs also notes: About 90 percent of being a successful auctioneer is marketing and having a good business sense. The other 10 percent is the chant that everyone is fascinated by. But can you blame us?
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