Nashville and its new Nissan Stadium will host Super Bowl LXIV in 2030 in a decision that local officials are hailing as a historic event that will put a global spotlight on the city. The announcement came Tuesday after a decision at the NFL Spring League Meeting in Orlando.
Deana Ivey, President and CEO of the Nashville Convention & Visitors Corp, called it a “milestone moment” for Nashville and Tennessee.
“Nashville has been building toward a major global opportunity like this for years through strategic investments, strong community partnerships, and a proven ability to host world-class events, and we are ready for this moment,” she said in a statement. “This is about far more than football. It is an opportunity to showcase the creative spirit, distinctive character, warm hospitality, and vibrant energy that make Music City special.”
More: NFL commissioner: Every expectation Nashville will see a Super Bowl
More details about the selection are expected Wednesday morning during an event at Nissan Stadium. A free celebration party will follow at 7:30 p.m. Wednesday on Lower Broadway, including music, a drone show, fireworks and “special guests.”
Expected impact
Nashville expects a boost to tourism revenues. Last year, taxes generated by visitor spending topped $460 million for the city and nearly $700 million for the state.
In addition to the game, the Super Bowl week includes multiple events, parties, awards and community initiatives.
The game itself is the single most-watched annual event in the U.S. — and last year’s drew in more than 127 million viewers.
Between now and 2030, Nashville expects to have 80,000 hotel rooms available, an increase of nearly a third.
How we got here
The promise of hosting a Super Bowl was a major factor in Nashville’s decision to construct the new stadium.
“Many years ago, our leaders implemented a long-term strategy to grow our economy by encouraging more visitors to come to Tennessee,” former governor Bill Haslam said in a statement. “Because sales tax is our primary method of paying for vital government services, hosting large scale events that attract visitors is a great way to show off our wonderful state and help our communities that rely on tourism as a source of job creation and growth.”
The stadium was ultimately a contentious deal, with many community voices opposing the $2.1 billion agreement. At the time, it marked the largest sports subsidy in U.S. history, with the city contributing $760 million and the state offering another $500 million.
Nashville’s hopes of hosting had been limited in the past because of the current Nissan Stadium, and the league’s preferences for host venues. Having adequate seating, parking and hotels matters — and the new stadium will have a roof.
On the day that Nashville’s Metro Council approved the deal in 2023, more than one hundred people showed up to speak, the majority in opposition to the new stadium.
“This body is spending $760 million taxpayer dollars on a sports stadium that benefits millionaires and big businesses, but somehow cannot afford to address the multiple crises affecting working class citizens,” Nashville resident Alexandria Danner said.
Courtesy TN Photo Services This photo shows Nissan Stadium construction at the halfway point of construction in July 2025.
The city portion of the stadium funding still regularly is referenced in community discussions around Nashville’s budget today, as Nashville struggles with an affordable housing crisis and a rising cost of living. The city’s revenues over the last year remain stagnant.
And, while it’s now decided that the new Nissan stadium will be the site of the 2030 Super Bowl, the stadium isn’t actually yet open. The project officially broke ground in 2024 on the enclosed, 60,000-seat stadium in early 2024, with a target of the team moving in February of 2027.
Another factor that officials say helped bid was its success with the NFL Draft in 2019. At the time, the league estimated attendance at a record 600,000 people.
More: What’s The NFL Draft Really Worth To Nashville?
Leaders react
“We cannot wait for our community to experience an event of this magnitude and for the world to see the energy, hospitality, and culture that make our city so special on a global stage.” — Tennessee Titans Controlling Owner Amy Adams Strunk
“A tremendous amount of collaboration and commitment from city, state, and community leaders helped make this possible.” — Tennessee Titans President & CEO Burke Nihill
“We invested in a new stadium with a vision for the future — one that brings major events, drives tourism, and fuels economic growth while creating new opportunity for communities across Tennessee. I’m grateful for the partnerships that made this possible.” — Gov Bill Lee
“Nashville is the complete package when it comes to hosting the nation’s biggest events.” — Nashville Mayor Freddie O’Connell
This is a developing story last updated at 12:55 p.m.
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